Over at highsnobiety:
“The reason why Asian brands would want to use foreign models is that
there’s pressure to compete with foreign brands. They want to minimize
their visual gap and solidify their positioning,” says Taeil Park,
former Fashion Editor at GQ Korea. “It’s less about how
‘better-looking’ foreign models may be than Asian models. It’s more
about competing with these foreign brands, and wanting to be seen as the
same kind of quality brand.” Labels representative of this type are
Wooyoungmi, Juun.J, and O’2nd, who sell to Western doors like Barneys,
Bergdorf Goodman, and Saks Fifth Avenue. In such stores, they are
physically merchandized alongside DKNY, Maje, Opening Ceremony, Vivienne
Westwood, Lanvin, Calvin Klein, Ami Paris…And their models are? Mostly
white.
Read the full article here.
(c) thick dumpling skin – Read entire story here.