Well to be fair, Canada Soccer’s official snacks also include Belvita breakfast cookies and Ritz crackers. Other Canada Soccer “proud partners” include Coca-Cola, Nutella, and Powerade Again, I wonder how many more years it’ll be before the junkification and partnership of sport by and with the food industry is no longer considered acceptable? My bet is within the next 20. ; ; ; ; ; ; Related StoriesHas Public Health Ever Affected A Population Based Increase in Activity?If You Want Your Kids To Play Outside, Play With Them!Welch’s Study Finds Grape Juice Makes You Smarter #NotTheOnion ;

Last week I read a piece in the New York Times that spoke to the seemingly impossible task of getting people to move more. And there have been no shortage of efforts. From school-based efforts that despite absolutely increasing school-based activity levels didn’t lead to increased overall activity levels (as kids more active at school were found to be less active out of school), to the regular publication of national guidelines (and with them national scoldings), to decades long branded awareness campaigns like ParticipACTION, to regular news pieces telling us we’re all sloths, etc. Yet have any worked to affect a sustained population-based increase in activity? And if the answer is, as I believe it to be, a resounding “no”, that no public health …